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Rodney Rascona
Rodney is a career advertising photographer who enjoys the respect of his colleagues and clients in creating serious images. However, possibly more important has been his work over the past decade in creating iconic portraits for leading organizations who are chartered with helping to ease the human condition.
A tangible result of this long term effort, in spending time with those stricken with major illness or who have been devastated by natural disasters, is that his work characteristically shows a deep level of empathy for his subjects and he strives to use this insight and his experience to lend a voice - to be an advocate...for those less fortunate.
Rodney was invited to Haiti by well-respected organizations, his first visit, who challenged him to create images that supported the message of "HOPE." For the most part news teams has left and the rare opportunity to conceptualize a series of iconic images laid in front of him.
"I wanted to create a series of photographs which hadn't been attempted before, at least not in a relief setting, which would show the vitality and spirit which IS the Haitian people, if only for a brief moment. To that end, I believe we were successful in creating something fresh, something new if you will...a leading style of portraiture which should capture peoples imagination and inspire them to play their part...
It's not a right to take photographs of someone in pain or in strife. They own their poverty and it's a privelege for me to be given the right...the right...to create an image in their midst at their most vulnerable."
"At the very least, we created relationships - friendships which will enable this image maker room to return - to be a guest at their humble table and once again be given the immense honor of being a welcome witness to their life. Be it filled with unbridled joy or immense sadness...as a mature, veteran professional photographer like my colleagues, I will be there to play my role...for good."
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